The STINGER website was overdue for a change

The STINGER website hadn’t been meaningfully updated in nearly a decade. The product lineup had evolved, mobile traffic had become the norm, and the existing experience no longer reflected the brand’s credibility—or usability.Despite the clear need, the parent company, National Nail Corp., hadn’t previously been able to dedicate design resources to a full rebuild. In December 2025, that finally changed.I co-led UX strategy and led the design direction for the project, partnering closely with the team to guide structure, design decisions, and execution under an accelerated timeline.

The Catch?

They wanted a fully functioning website live before the end of the year.

No Problem.

I led the design and execution of a responsive WordPress site from the ground up in one week, overseeing UX strategy, visual design, content structure, and front-end execution. The result was a seamless experience across desktop and mobile from day one.

A navigation system built for how pros actually shop

We aligned the site’s visual hierarchy and page layouts to a
category-first sitemap that prioritized how customers search for and compare tools.

By structuring pages around clear product categories and visually supporting cross-selling between compatible fastening systems and
caps, the design reinforced discoverability while keeping the experience fast and intuitive.

Mobile-first by design

The previous version of the site was not optimized for mobile, despite a significant portion of users browsing on their phones. Mobile performance became a top priority from day one.

The clean, modular layout I designed transitioned seamlessly from desktop to mobile, preserving visual impact while improving usability, load speed, and navigation on smaller screens, without sacrificing the brand’s bold, industrial aesthetic.