Merrell Outlets Signage Kit
One of my largest projects while working on the Merrell brand was the complete revamp of the 2021 Stores Signage.
This involved over 300 pieces of collateral and an overhauled wayfinding system to ensure customers could easily find deals and bestselling product.
Scope & Responsibilites
Retail Signage Design
Environmental Graphics
Visual Merchandising
Campaign Adaptation
Production Design
Cross-functional Collaboration
Stakeholder Management
Timeline: 3 months