Community Trail Guides

Merrell was looking for a way to encourage people in metropolitan areas across the US to get outside. I designed a template for all the guides, and then created one for each city. The Seattle Guide ended up being one of my favourites because of the striking imagery of the Pacific Northwest.

These guides provide insight to trails in the various Metropolitan areas. What gear to bring, safety consideration, and trail accessibility as well as QR codes to the AllTrails app.

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Scope & Responsibilites

Campaign Concepting
Scalable Template Design
Art Direction
Copywriting
Community Storytelling
Cross-functional Collaboration
Stakeholder Management
Timeline: 2 months

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