Pink Truss Screw Launch
The CAMO Deck Brand released their Pink Truss screw as an addition to their extensive Structural Screw Line. The pink colour is meant to help contractors and home inspectors easily identify code-compliant screws. The Brand decided to lean into the unexpected pink colour and promote the launch heavily on social and digital platforms.
We focused on formats that yield the greatest user interaction
Scope & Responsibilites
Graphic Design - Creative Team
Motion Graphics Design
Mobile-First Design
Visual System & Responsive Design
Campaign Concepting
Cross-Functional Collaboration
Stakeholder Management
Timeline: 2 months